That's because you're a hardcore fan, and like you said they'll watch no matter what really. The Devils know this, we all do. They needed this to appeal to the casuals, the people that'll catch a game/broadcast or two. They need to enjoy the experience to keep coming back (don't know why they're putting MacLean between the benches if that's what they want though
), and this fluff will help a lot.
This kind of "insider" access (it's not really insider compared to the rest of the league, it's just standard, but for us it is) will breathe some life into an otherwise dull broadcast. That'll get more people coming back for more. How the team is doing plays a part in the numbers, but a lot of other stuff does as well and even more so in my opinion.