http://arizonasports.com/story/1263660/coyotes-new-ad-campaign-puts-focus-fans/
Not really aimed at us, definitely more targeted toward the casual fan.
Seems like this was rolled out late though, maybe due to the turnover.
Craig Morgan said:The Coyotes are not employing one specific tagline as they did last season with “Coyotes 2.0.” “One Pack” and “Winter is Coming” (a play on the television show “Game of Thrones”) are two of the taglines Arizona residents have already seen, but Patterson said the team would eventually settle on something that carries over from year to year.
Not really aimed at us, definitely more targeted toward the casual fan.
Seems like this was rolled out late though, maybe due to the turnover.