KING ELVI said:
They range from cheap $50( we do see a lot of these at the games) to authentic $200. I have been following the topics and I just don't see many goalie sweaters that would add up to "millions of dollars". Roy, yes but look at his body of work. Lethonen may be the next great goalie, but imo it won't be in ATL. ATL is a funny sports town, they used to love the Braves now they don't sell out playoff games, Vick is a hero, but when he doesn't play(injured) the stadium isn't close to being full, and the Thrashers are a promotional givaway. They just don't support the sport down in ATL. So to sell enough hockey sweaters to gross millions of dollars in Atlanta is not an accurate statement imo.
Then suppose X is the cost of a jersey.
And suppose Y is the amount of jerseys sold.
And suppose Z is the time frame the jerseys will be on sale.
X = between $50 - $200
Y = unknown
Z = 15 - 17 years.
if X * Y * Z - cost of making & distributing jerseys = millions
Y would only total to a couple thousand every year
Even if the Thrashers only make $50 on every jersey they sell, they'd only have to sell a couple thousand every year to make 5+ million. Lehtonen would also rake in money through T-shirts, jackets, bobblehead dolls, posters, collectibles, helmets, advertisings in the stadium, and a variety of other means etc...
And the argument about Atlanta not being a hockey city.....
You can reverse the same argument for the L.A. Kings and the Anaheim Mighty Ducks. Or every other sports franchise there is in hockey. When the team is hot, everyone is on the bandwagon, when they aren't, people are off.