The virtue ads on the board are making this game very hard to watch
It's ridiculous that not only are the ads switching during the course of play, but some of them have an animation while switching. NHL needs to do something about switching the entire dasherboard ad during play. Hard enough to follow hockey on TV as is.
People saying this is like soccer ads aren't factoring in a couple things. 1) Soccer ads look a lot smaller in scale since soccer pitches are large compared to hockey rinks. Dasherboards figure much more prominently in terms of pct of space showing up on the TV screen, and 2) Many times in soccer matches the camera zooms in on the pitch where you cannot even see the ad boards. NHL games the dasherboards are pretty well visible the whole telecast.
Bottom line, cut out this animation and switching of ads during gameplay crap.