Best is extremely, extremely subjective. For skates, helmets, gloves, etc. you basically have fit trumping all, so very specific to the user. For sticks, it's about things like feel and flex, which again is a personal preference issue. I will give my personal preferences, but that doesn't mean they'll work for anyone else.
Skates - Bauer Vapor skates fit me well
Sticks - no strong brand preference, I like Bauer and Warrior more than Easton and Rbk I guess
Helmets - CCM helmets seem to fit me well
Gloves - Vapor X:60 pros are the nicest gloves I've tried on, personally, in terms of what I like fit-wise
Almost all the major brands produce high quality gear though, no one brad clearly blows away another, so it comes down to personal preference.