Looks like we have eddygee arguing with himself...
*No* numbers being leaked is a bad sign for the NHL!!!
Numbers being leaked is a bad sign for the NHL!!!
I'm not arguing with myself. Look try to understand the nuance of what I'm saying. When these lofty numbers "like we're looking for $750m yr for media rights" are coming from the NHL and not the media and or networks or at least not from a place of mutual understanding like you see with other leagues. Look at the MLB TV deal back in Aug. Media like Sport Business Journal and Forbes had that deal sourced with ball park numbers well before the deals were actually signed. The media talk to both sides independently (TV media and league figures). The fact that there has been no consensus number released by media with NHL & NBC regardless if it's a part of a exclusive or split deal isn't good this late into the game. We do know the two sides are apart that's why media has repeatedly stated the $400m yr number while NHL is looking for almost twice that. I have been looking at it in this perspective since NHL announced they would push back negotiations citing "waiting to see what happens with NFL" in one article.
I took the real reason NHL put out the statement that they would delay TV negotiations with NBC who has rights of first refusal til the end of the year is that NHL didn't like the numbers they were hearing early on.
Here is a article from Dec 2 from Sports Business Journal again saying what's been said all along the rights will go for about 2x. NHL is talking $750m yr. The discrepancy tells me NHL is really throwing out flyers of "hey we are open for business"; ideally you'd see your hot property locked up or even overpaid for to get locked up in a renewal deal. The fact that negotiations had to be pushed from the summer to end of the year/ early next year isn't promising. I don't knock the NHL strategy of aiming high, but I don't think it's a sign of strength or certainty of the game changer they are seeking.
SBJ Media: Sinclair To Lose Top RSN Executive
Expect NHL To See Uptick For Next Media Rights Deal
The NHL is in a good position when it comes to its next media rights deal, which would start with the 2021-22 season. At least three TV networks -- NBC, ESPN and Fox -- have shown interest. So, too, has at least one streaming platform.
Expect the NHL to see a significant increase from the 10-year, $2 billion deal it has with NBC -- with an average annual value that could double in value. Expect the league to split its TV package across at least two TV networks. And expect the NHL to negotiate a streaming component.
NHL Commissioner Gary Bettman addressed the media rights situation
during today’s Dealmakers in Sports virtual event. He said the league is prioritizing connectivity to try and attract the next generation.
Bettman: “It’s about exposure; it’s about promotion; it’s about how the games are covered. Production values; the talent they use. ... Whether it’s traditional media or on the digital platforms and streaming, it’s how we’re going to be able to connect with our fans going forward, particularly the younger fans.”
Bettman said the NHL has seen “lots of interest” from both traditional broadcasters and streaming platforms, but he did not identify any specific suitors.