I mean I'm more of a "players' fan" than a team fan or a bandwagoner. I only follow star players and watch highlights. I rarely watch full games because it's most of the time dominated by role players. I can tell why NHL is less about casual fans than NBA or even the MLB. At least in MLB you can wait until it's a player's turn to bat or pitcher's turn to start while NBA the star player can play nearly the entire game. I honestly don't find hockey that appealing from a team-play standpoint. I rarely even watch Leaf games despite living in Toronto area.
IMO I think the NHL could benefit from having more casual fans although that's probably not feasible due to the cost of entry and how confusing the sport is to newbies. I think the NBA makes a lot of money more from casuals than hardcore or team-based fans.
I would say hockey is probably not really a sport for you then, as superstar never had the same impact as in the NBA, even before the salary cap.