I think my original post wasn't clear enough, going by your post (appreciated you pointed out the main question without any rudeness), and other posts above:
Stipulations:
1) All of these "tournament games" would be part of the 82 game season. It would REMOVE a game from certain players' schedules as the tourney would take place around the same time as and replace the meaningless All-Star game...players would play no more games than they already play
2) If these games have some more immediate impact/importance, this gives the NHL and the teams a lot of excuses to sell more tickets, hype for TV showings, and highlight more players by giving more awards in similar format to the lower leagues/international tournaments; normally these games would just be in the middle of the season and not down the stretch so the games would have otherwise little meaning
3) In order to incorporate these games as part of the regular season count, all of the teams would have to participate and that means even stars who play for bad teams could get time to shine; if you play for the 27th best team but you're maybe a top 40 player in the league, you get no exposure in the Stanley Cup playoffs but in this format, maybe you get a top scorer or MVP or whatever for this tourney
4) Normal NHL awards only give a few traditional awards and only one award for the whole league...this tourney could give awards per conference and include the entire NHL as stated in point 3, not just the best teams; again, giving the NHL more opportunity to show off good players and even for non-playoff teams to show off good players
5) There could be another set of trade deadline dates in the first half of the season, before the tournament, giving fans another trade deadline to look forward to
6) This gives teams another chance to shine, not just one winner and one loser of the Stanley Cup; as a Kings fan, not only did we win 2 in 3 years, but as the team rebuilds, our fanbase knows our team has one of the few owners in the league who will give us yet another chance to win again in the next five years; the other 80% teams and their fans have basically no chance. The same 5 teams keep trying to contend, another maybe 5 teams float around, the rest don't try hard enough. That's why the same five teams keep winning the Cup and only one other team, a floater team, won one Cup since 2010 (St. Louis). So the odds are actually much worse than 1 in 32 for the non-contender, non-floater teams.
5)