As you all know, ESPN in the last year or 2 has expanded the amount of time SportsCenter is on to basically 24 hours a day (whether on the main channel, ESPN2, or ESPNEWS). While before, SportsCenter aired like a local news program would on any network affiliate, noon, dinner hour, late, and then on all morning, they have shifted it to while how CNN or MSNBC with news all the time (what ESPNews was supposed to be, but never did well). So my idea, is for NBC to go head to head with ESPN with a sports news channel I will call MSNBC Sports. Reasons: 1) Better sounding than "NBC Sports Channel" "NBCSN" or whatever. 2) By making it so it's just an MSNBC of all sports, it gives potential viewers more of a knowledge of what to expect. It's a news channel, what ESPN has become. Where there aren't games there is news. 3) Sports on NBC's website is under the msnbc, you can continue the theme throughout the network that all news (including sports news) is through msnbc. 4) Then when you rebrand CSN you can put NBC in front of those and there wont be confusion between national and regional NBC channels because of the association with msnbc. Just like MSNBC and ESPN, you can have shows and the games of course. It also makes it so their news program doesn't need its no name. When they are in studio coverage, it can just be how it is on MSNBC or CNN. Thoughts?