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- Mar 1, 2002
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coldplays-chris-martin-recreate-yellow-video-idles-1234968406
U.K. post-punks Idles enlisted Chris Martin — both the real one from now and the one from 24 years ago — to help them put together the video for their new song, “Grace.”
The clip is basically the same one Coldplay released all the way back in 2000 for their hit song, “Yellow,” with Martin walking along a dreary, empty beach in the rain. Only in the “Grace” clip is he mouthing along to the Idles song, a feat accomplished with a bit of AI deepfake technology.
The idea for the video came to Idles frontman Joe Talbot in a dream, and the band not only got Martin’s approval, but his assistance in making the clip a reality. Martin took the time to help train the AI and make sure his vocal “performance” in the video looked as real as possible.