The NHL seems to want to keep devaluing the shootout, and avoiding it by considering 3 on 3 overtime, but won't get rid of it altogether, so I say let's just take away the shootout point.
What if, instead of valuing ROWs as the tiebreaker and keeping 3 point games, we go back to strict 2 point games, and use the shootout as the tiebreaker? (I'd be all for just getting rid of the shootout altogether and reinstating ties, but I doubt the NHL goes for that)
Right now we have:
2 points for win, regardless of how
1 point for OT/SO loss
0 points for regulation loss
ROW as a tiebreaker
What about changing to:
2 points for ROW
1 point for shootout win
1 point for shootout loss
0 points for regulation/overtime loss
Use shootout wins as a tiebreaker
Essentially, this reinstates the tie in terms of points, but keeps the shootout to provide the game a "winner".
Under this system, every game is worth 2 points, so you don't have the problem of most teams being over 0.500 win percentage. Every game still has a winner, so fans can go home satisfied (since that's why we have the shootout to begin with). And teams have incentive to win in regulation or overtime, since going to a shootout loses them a point.