Most NHL teams (with higher payrolls) require roughly $90 M in revenue to break even. Do the math, which assumes the Coyotes with gate revenue of only $17M (using this reporter's figures) only took in a maximum of $23M in all other revenue in order to lose $50M. What color unicorn do you ride?
Of course, the per game gate number the author cites to is ridiculously low, and it equates to an average ticket price of $30 for paying customers of around 13,200. In fact, the average Coyote ticket price was just over $56 in the 2013-2014 season, and because of reconfiguration, re-pricing, and inclusion of "premium" games for more attractive opponents, the average price for 2014-2015 was "reportedly" closer to $67. Subtract the fees the Coyotes don't keep, and let's be extremely conservative and say the average price is only $50 (my tickets in the lower bowl are over $100 each, but who is counting). Assume they comp 1,000 a game (which is higher than reported but I'll assume for argument's sake). Multiply 12,200 paying customers on an average ticket price of $50 a game, X's 41 game, and conservatively the gate figure was $25M. Forbes reported a gate figure of $27M for 2013- 2014, but who is counting. The point is, some of the loss numbers reported are "fantastical". You just don't get to $50M in loses. Particularly when where it came to the single largest expense of payroll, the Coyotes had the lowest payroll in the NHL, coming in below $50M when calculated in terms of actual cash.
Logic aside, it doesn't ever stop people from reporting unverified loses in the stratosphere. It really is silly.
For the record, I believe realistic loses of between $10M - $15M a year should be expected until attendance improves to more acceptable numbers of over 90% capacity, and they can squeeze a few playoff games out most years. The Coyotes hit the "out clause" in three years, and we rinse and repeat on relocation, etc.
We know their player costs. Add $15-20 MM for operations, conservatively. Add debt servicing. NHL "fees."
Just eyeballing it, I could easily see $35+ MM.