The expectation should be high on these places that want to create sites. I've said the same about BSN in the past, and I think it will hold with BR too (though I really think a name change should be considered). If these places want to go beyond fan blogs, they have to look at things with a level head, not be homers, take criticism, etc. It is just a part of the 'job' of that world.
Though I really don't see why anybody would be comparing it to HF... HF is a cesspool of information, but it isn't trying to be something it isn't. It is a message board, and those naturally are a cesspool. You'll find good snippets here and there, but that is all it is. That said, HF probably has some of the brightest amatuer hockey minds (read people not getting paid to write or work with teams)... they are just a small number of posters. If you find those people, you'll find great information.