VERSUS Manifesto

Discussion in 'Fugu's Business of Hockey Forum' started by Stevedude530, Mar 18, 2007.

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  1. Stevedude530

    Stevedude530 Registered User

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    From VERSUS' Website:

    http://oln.dayport.com/article/view/32964/?tf=footerArticles.tpl

    Competition is more than just sport. It is a part of the human DNA. It is a gene - Dominant in some, recessive in others - that links us all. As it has since that nobler time when it was just man pitted against nature. VERSUS celebrates competition. It is here that the proud tradition will live on. As we test ourselves using a puck or ball. Bow or bike. If we choose gloves or guns. Rods or raillies. Bulls or boats. VERSUS will be listening for the gene. Giving it voice. Sharing it. It is a raw voice. A real voice. It is not glamourous. Or brightly lit. This is no celebrity-laden show on wheels. No parade of pampered prima donnas. It is not a lifestyle. It is life. it is reality, captured. Survival of the fittests. And VERSUS will strive to keep the ideals of tradition, perserverance, courage and skill alive. To keep the gene alive. In the stadium. In the wilderness. In your living room. And beyond. The competition is on VERSUS.

    Just thought you'd find it interesting.
     
  2. TheDanceOfMaternity

    TheDanceOfMaternity Registered User

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    Oh, Jesus.

    Is the NHL even the most watched event on Versus?
     
  3. Fugu

    Fugu Guest

    Whoever wrote that should stay away from molecular biology.
     
  4. TorontoSports

    TorontoSports Registered User

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    Taking the underdog/raw approach... Not the best marketing approach.
     
  5. dabid

    dabid Registered User

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    Sounds like the XFL's marketing campign.
     
  6. Butch 19

    Butch 19 Go cart Mozart

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    ...just don't look for VERSUS in your basic cable package.
     

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