TV ratings company Nielsen considering sale

[LadyStanley]

TV ratings provider Nielsen to explore sale of entire company

Nielsen Holdings will expand a review of strategic alternatives to include a sale of the entire TV ratings company, the firm told Reuters on Tuesday, after coming under pressure to do so from hedge fund Elliott Management.

Nielsen, best known for providing audience figures that are used to determine advertising rates for TV commercials, has been seeking to adapt to the media industry's shift to digital advertising and video consumption on mobile devices.

Unclear if/how sale would/could impact ratings going forward

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[one2gamble]

I am shocked this company still exists at all

 

[tony d]

Interesting, they've been around for yrs. Given how things are changing especially the way we watch TV it's a surprise they still exist as @one2gamble said.

 

[Llama19]

The writing has been on the wall for a couple of years now...

Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters

www.nytimes.com/2016/02/03/business/media/nielsen-playing-catch-up-as-tv-viewing-habits-change-and-digital-rivals-spring-up.html

TV Industry Struggles to Agree on Ratings Innovation

variety.com/2017/tv/features/nielsen-total-content-ratings-1202027752/

 

[Jumptheshark]

TV ratings provider Nielsen to explore sale of entire company



Unclear if/how sale would/could impact ratings going forward

Ratings system is obsolete