LadyStanley
Registered User
http://entertainment.time.com/2013/12/26/the-nhl-moves-outside/
h/t Kukla's Korner
How do you make an NHL event more than just a hockey game?
Look at what we are doing with outdoor games; you can do so much more than in a normal arena. We can do anthems, big flags and small kids skating on auxiliary ice. We can bring in entertainment pre-game and during intermissions. We are able to integrate more than just sport, but an entertainment aspect similar to a Super Bowl.
h/t Kukla's Korner