Time Magazine Q&A with Don Renzulli, NHL EVP Events (Winter Classic)

[LadyStanley]

http://entertainment.time.com/2013/12/26/the-nhl-moves-outside/

How do you make an NHL event more than just a hockey game?

Look at what we are doing with outdoor games; you can do so much more than in a normal arena. We can do anthems, big flags and small kids skating on auxiliary ice. We can bring in entertainment pre-game and during intermissions. We are able to integrate more than just sport, but an entertainment aspect similar to a Super Bowl.

h/t Kukla's Korner

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