edog37
Registered User
In the NHLs case, getting additional publicity would be a good thing.It does, which is why the Stanley thermos corporation goes to pretty extreme lengths to not actually use those words together themselves. But they can't control what their fans on TikTok say anymore than the NHL can control what their fans post here.
And as to people citing the NFL, you realize that the NFL loses a lot of those suits and gets a ton of negative publicity when they file them, right? Protecting your trademarks is one thing, being a caricature of an evil corporation is another. I'm sure the NHL has written to Stanley- privately- and asked that they stay away from explicitly advertising the phrase themselves, while both sides laugh at the social media stuff.
The NHL is far better served by hockey fans posting pictures of players raising the cup under thermos posts on Instagram than they would be served with a lawsuit.