The consolidation of the Men's and Women's TV rights into one contract makes very little sense.
The argument being that the MBB contract is huge, the WBB contract is undervalued and by combining them into one deal, you could get a much bigger price for both, AND have changes to the TV schedule for the tournaments that lead to more WBB coverage. And that would be a good thing.
While the dollar amount for the WBB tournament is ridiculously low, those rights are bundled with the rights to between 25 and 50 other NCAA championships that would be financial losses for the network if they were separated. (For example, while St. Peter's was beating Kentucky, the NCAA wrestling championships were on ESPN2 or ESPNU).
So the logic that applies to combining them is actually the same logic working against combining them.
The real question is the most efficient use of bundles. Perhaps instead of bundling WBB and "The Rest" in one deal, you create a few more bundles. So WBB being the marquee item bundled with a half dozen other sports. Men's College World Series and another half dozen. Women's College World Series and another half dozen... etc.