The NHL has sold the division names

[generalshepherd141]

This year divisions and helmets, next year jerseys and the Stanley cup

The Lightning have won the DiscoverCard Stanley Cup presented by Dunkin Donuts!

 

[berklon]

This year divisions and helmets, next year jerseys and the Stanley cup

Don't think the NHL can put a sponsorship name on the Stanley Cup, since they don't actually own it.

 

[nickp91]

Can't wait for the Sabres to win the Mass Mutual division and everyone wins free Life insurance

 

[LadyStanley]

How are these "desperate" financial times for these teams? desperate really?

Revenue down 40% or more? (no fans; less merchandise sold as folks aren't at game to get souvenir; no concessions sold; discount on sponsorships due to no fans in the stands to see, etc.)

Hopefully, teams put STH revenue in escrow, otherwise, they're stealing from STH to pay this year's bills. (I'll pay you tomorrow for a burger today)

 

[BKarchitect]

Meh. I’ll get annoyed when giant adds start showing up plastered all over uniforms but I guess I’m in the minority here.

I don’t really care that they did this.

It doesn’t boil my blood. Or cause me to loose sleep at night. Or want me to go on lengthy rants about corporate big wigs. Or boycott these companies or the NHL.

Meh.

 

[LadyStanley]

NHL division names unveiled with a corporate sponsor twist

Appears I was off on that 40%

According to Forbes, sales for tickets, suites, sponsorships, concessions, and parking account for more than 70% of total revenue usually.

 

[NL Habs Fan]

The Lightning have won the DiscoverCard Stanley Cup presented by Dunkin Donuts!

What about slogans for these sponsors? Lol

 

[Kane One]

They aren't smart capitalists though, they are dumb, grubby ones. NHL brand and club brands have value, by slapping corporate logos all over it they are diminishing the value of these brand in exchange for quick $.

McDonalds' is a capitalist company, do you see them putting a Coca-Cola logo on their Golden Arches even though it would be worth many many millions?

No, because they get paid to only have Coca Cola products instead of Pepsi.

 

[Burke the Legend]

No, because they get paid to only have Coca Cola products instead of Pepsi.

It's a hypothetical example... How about Ford putting a Geico image on their logo then if you have such a problem with the McDonalds scenario.

 

[TheMoreYouKnow]

Interestingly in English football they went the other direction. For many years they had Barclay's as name sponsor for the Premier League, but they got rid of that in 2016 to have a cleaner brand. I think the reality was that it just wasn't enough money to justify that severe an impact on the brand. So that proves these things can be reversed.

 

[varsaku]

Interestingly in English football they went the other direction. For many years they had Barclay's as name sponsor for the Premier League, but they got rid of that in 2016 to have a cleaner brand. I think the reality was that it just wasn't enough money to justify that severe an impact on the brand. So that proves these things can be reversed.

League 1, La Liga and Serie A have league sponsors in the name. So it really depends on what management puts priority in. Seems like NHL is going the money route.

NHL management needs to watch Simon Sinek's Why Ted Talk. Maybe that will get them to understand that chasing money will only chase away fans in the process. While i am okay with this, i can understand why this may cause many people to turn away from the NHL. Every person has their limits before it becomes just too much.

 

[TheMoreYouKnow]

League 1, La Liga and Serie A have league sponsors in the name. So it really depends on what management puts priority in. Seems like NHL is going the money route.

NHL management needs to watch Simon Sinek's Why Ted Talk. Maybe that will get them to understand that chasing money will only chase away fans in the process. While i am okay with this, i can understand why this may cause many people to turn away from the NHL. Every person has their limits before it becomes just too much.

I think generally speaking the less money an entity has otherwise, the more open they will be to the short-term financial incentives provided by a sponsorship deal. In the case of the Premier League, their other sources of income dramatically increased over the years and so the perceived need for such sponsorship deals decreased.

 

[Smokey McCanucks]

Us traditionalists have just got to hope for the future business success of a Campbell Inc., Norris Co., Patrick LLC and Smythe Ltd. There's already Campbell's Soup so it's not totally out of the question right?

 

[MNNumbers]

I strongly suspect this move by the BOG was necessary because those sponsors required some extras due to them not getting as much out of last year's sponsorship as they expected when they signed the contracts.

 

[LadyStanley]

Well if Taco Bell doesn't want to, perhaps there's another chain interested?

Or....

 

[ArmadilloThumb]

Stanley Tools sponsors the Cup. It's baked in!!

Just get the logos/corporate names off the players helmets and do not put them on the jerseys or anywhere else on the players.

 

[Acallabeth]

I think generally speaking the less money an entity has otherwise, the more open they will be to the short-term financial incentives provided by a sponsorship deal. In the case of the Premier League, their other sources of income dramatically increased over the years and so the perceived need for such sponsorship deals decreased.

Yep, the same year they removed the Barclays title sponsorship, the EPL's TV rights revenue increased by £2B, so they kinda could survive without it

And, once again, I gladly welcome any ads if the alternative is an increase in the commercial breaks number.

 

[tarheelhockey]

I just noticed this thread, and a week into the season it's the first time I've heard anything about this branding decision. They rolled it out pretty quietly, almost like they were keeping their head down.

Needless to say, this is getting really close to college bowl ridiculousness that materially impacts the sanctity of the product. It's a bit sickening to see the names on the official standings.

NHL Hockey Standings