I don't think the fans in Sweden will recognize the tournament, but I do however think it will grow in Europe. It will take a couple of years before there's some prestige in winning it.
Here's SVTs TV schedule:
21 augusti:
Djurgården - Fribourgh-Gottéron, 20.00-22.30 SVT24/Play
Vienna Capitals - Färjestad, 19.25-22.00 SVT Play
Krefeld Pinguine - Skellefteå AIK, 19.25-22.00 SVT Play
Gèneve-Servette - Frölunda, 19.40-22.00 SVT Play
22 augusti:
HV71 - Kloten Flyers, 20.00-22.30 SVT24/Play
Hamburg Freezers - Luleå, 19.25-22.00 SVT Play
23 augusti
Sönderjyske Vojens - Skellefteå, 17.00-19.30 SVT2/Play
Briancon Diables Rouges - Frölunda, 19.40-22.15 SVT Play
24 augusti
Linköping - Bolzano, 14.30-17.00 SVT2/Play
Nottingham Panthers - Luleå, 13.30-16.00 SVT Play
Växjö Lakers - Sparta Prague, 15.55-18.30 SVT Play
PSG ZlÃn - DjurgÃ¥rden, 17.00-19.30 SVT Play
4 september
Färjestad - ZCS Lions Zürich, 20.00-21.00 SVT2/Play and 21.00-22.30 SVT24/Play
Frölunda - Genève-Servette, 20.00-22.30 SVT Play
Sparta Prague - Växjö Lakers, 20.00-22.30 SVT Play
5 september
Luleå - Hamburg Freezers, 20.00-22.30 SVT24/Play
HC Pardubice - Linköping, 17.25-20.00 SVT Play
Kloten Flyers - HV71, 19.40-22.15 SVT Play
6 september
Skellefteå AIK - Krefeld Pinguine, 14.30-17.00 SVT2/Play
Adler Mannheim - Växjö Lakers, 14.30-17.00 SVT Play
7 september
Frölunda-Villach SV, 14.30-17.00 SVT2/Play
Luleå - Nottingham Panthers, 14.30-17.00 SVT Play
Red Bull Salzburg - HV71, 17.40-20.15 SVT Play
HC Bolzano - Linköping, 18.25-21.00 SVT Play
23 september
Djugården - PSG Zlin, 20.00-22.30 SVT24/Play
JYP - HV71, 17.30-20.00 SVT Play
Färjestad - Vålerenga, 20.00-22.30 SVT Play
24 september
Växjö Lakers - Kalpa Kuopio, 20.00-22.30 SVT24/Play
TPS Turku - Linköping, 17.30-20.00 SVT Play
Skellefteå AIK - IFK Helsinki, 20.00-22.30 SVT Play
7 oktober
HV71 - JYP, 20.00-22.30 SVT24/Play
Villach - Frölunda, or IFK Helsinki - Skellefteå, 19.30-22.00 SVT Play
Fribourg - Djurgården or Lukko - Luleå, 19.45-22.15 SVT Play
8 oktober,
Vålerenga - Färjestad, 20.00-22.30 SVT24/Play