Tom ServoMST3K
In search of a Steinbach Hero
Even going back to the ECHL days, some of the Checkers biggest draws were the Teddy Bear Toss games.
As someone else mentioned, it's more for the minor-league teams to get more people to come and also to give back to their communities.
Great PR and generates awesome local media coverage too. Amazing photo-OP.
Even in Winnipeg for the AHL team, they have generated a lot of buzz over the past few years with the teddy bear toss game.