rt
The Kinder, Gentler Version
I would love that. Not just a big monster face. Which is so hard to pull off. Either it’s freaky or it’s goofy. I’ve not seen one anywhere I’m satisfied with.I don't think you will see the logo look "mean". Not if part of the goal is to get kids to like it. But it won't be a teddy bear either. I think some kind of subtle logo.
I’m cool with mountain peaks that have a shock of wild white hair and glowing ice blue eyes in the foreground, just cut off by the base of the badging around the logo. So you know there’s a Yeti just out of site. Or something like that anyway. I’m not a designer nor creative. But any logo where a yeti is suggested rather than featured is intriguing to me.
Or something along these lines (not in love with the actual execution but like the concept: