Any more odd than being known as "that guy that painted soup cans" or "that guy who played a ukelele while singing "Tiptoe in the Tulips" with a ridiculously high falsetto and bizarre vibrato?" All social media has allowed for is these things to be more widespread and common. Just as TV did, and radio and motion pictures did before it. There are people whose names are remembered going back hundreds and hundreds of years as being "that person who did this". Neither times nor people have changed, you see...our natural curiosity and thirst for knowledge causes us to take an interest when someone or something known for whatever reason experiences a noteworthy event, like death.