Stanley Cup Ad Campaign

[Kukla]

Stanley Cup ad campaign.
Finally, real players are involved.

http://www.kuklaskorner.com/index.php/hockey/here_comes_my_stanley/

Click to read more...

 

[Evil Genius]

Stanley Cup ad campaign.
Finally, real players are involved.

http://www.kuklaskorner.com/index.php/hockey/here_comes_my_stanley/

Great. I don't know what the NHL was thinking with those corny ads featuring fake teams and players.

 

[Douggy]

Sounds like a good idea!

 

[John Flyers Fan]

New York Rangers goaltender Henrik Lundqvist, Nashville Predators forward Paul Kariya and Tampa Bay Lightning forward Martin St. Louis are among the National Hockey League players who will be featured in a new marketing advertising campaign that will celebrate the start of the Stanley Cup Playoffs. Players from each of the 16 playoff-bound teams will appear in the “My Stanley Cup†ads, which will debut during the April 8 NHL on NBC broadcast and will be shown throughout the United States and Canada, including primetime programming on NBC and cable networks.
“The NHL has always done a great job in depicting the excitement of our game,†said St. Louis, who played a key role in the Lightning’s 2004 Stanley Cup Championship. “Having NHL players in these promos will give fans insight into what it really means to compete for the Cup.â€

Seems like an odd choice, as he's never played a second of NHL playoff hockey.

Overall a great idea though.

 

[HOF]

16 playoff-bound teams? Debut April 8th? The 16 teams are not even all known yet. In the East they are, but not in the West. Maybe they will have West players later on?

I read Anson Carter and Jovo are going to be in there? They might not even male the playoffs?

 

[Stevedude530]

Damn you Lou Lamoriello and you're stinginess. Who better than a guy like Marty Brodeur to be in this.

 

[Sotnos]

16 playoff-bound teams? Debut April 8th? The 16 teams are not even all known yet. In the East they are, but not in the West. Maybe they will have West players later on?

I read Anson Carter and Jovo are going to be in there? They might not even male the playoffs?

The can get film on all the possible guys right now, just show the sure things now, edit more in later. It sounds like there will be more than one. That's my guess anyway.

 

[I am Jack's Fish]

Great. I don't know what the NHL was thinking with those corny ads featuring fake teams and players.

You do realize that the amount of time the NHL had to put together an ad campaign once the lockout ended and the season started was essentially nothing, right?

Players were busy getting back to their teams from all over the globe, there would be now way possible for the NHL to get any guys commit to taking the necessary week or weeks to film an extensive ad campaign.

 

[Bring Back Smyth]

When is the date for the start of the playoffs?

 

[missK]

Playoffs start is April 21st. They played a new Stanley Cup commercial last night during the OLN Rangers/Flyers game.

 

[Dolemite]

Stanley Cup ad campaign.
Finally, real players are involved.

http://www.kuklaskorner.com/index.php/hockey/here_comes_my_stanley/

It's a start in the right direction. At least they don't have anymore of those lame *** Kristi Yamaguchi commercials. With all due respect to everything she has accomplished in her Olympic career, she made me not want to watch the Playoffs.

 

[Transported Upstater]

It's a start in the right direction. At least they don't have anymore of those lame *** Kristi Yamaguchi commercials. With all due respect to everything she has accomplished in her Olympic career, she made me not want to watch the Playoffs.

Post of the day.

 

[ColoradoHockeyFan]

Players from each of the 16 playoff-bound teams will appear in the “My Stanley Cup†ads, which will debut during the April 8 NHL on NBC broadcast and will be shown throughout the United States and Canada, including primetime programming on NBC and cable networks.

Right there is probably the most important thing they are doing. Along with using real players, the fact that these will be airing during prime-time, non-hockey programming is huge.

 

[Stevedude530]

Yeah, I'm sure everyone watching a Saturday night "Conviction" repeat will like that promo.

 

[Kukla]

Another Stanley Ad.

http://www.kuklaskorner.com/index.php/hockey/sneak_preview/

 

[Bear of Bad News]

Yeah, I'm sure everyone watching a Saturday night "Conviction" repeat will like that promo.

That's not the point. Everyone doesn't have to like it. As long as some do, and decide to watch, that's the point.

 

[PACaptain]

I got chills when Jack Bauer....er.....Kiefer Sutherland says "You will not deny me of what is rightfully mine" or something like that. The playoffs this year should be great.

 

[bcrt2000]

These ads are much better, but they should have gotten Jagr in on it.

 

[Stevedude530]

Not bad. Liked the one with Tommy instead of Bauer.

 

[USF Shark]

Very good ads...I like them!

 

[Sotnos]

Very good ads...I like them!

Same. So far so good!

 

[daikan]

These ads are much better, but they should have gotten Jagr in on it.

From the article:

Other NHL stars featured in the campaign include Rangers forward Jaromir Jagr, Flyers forward Peter Forsberg, Canucks forward Anson Carter and Red Wings defenseman Nicklas Lidstrom, among others.

 

[Garbs]

http://www.nhl.com/highlights/index.html The first two ads can be seen there.

"Destiny" is great, "Aggression" is even better. Kiefer Sutherland and Denis Leary voiced the first two, any word on who does the next three?

 

[Easton]

These ads are so freakin' corny. I'm embarassed to be a hockey fan when I see these ads. I hate this whole "warrior" theme they're going with. And c'mon, Lundquist??? Kiefer Sutherland makes it even more laughable.

 

[Stevedude530]

First of all, don't **** with Kiefer. Never, ever, **** with Kiefer.

Howie Mandel, yeah, you can **** with. He narrates the third one. John Cusack will be narrating the 4th.