Stanley Cup Ad Campaign

Discussion in 'Fugu's Business of Hockey Forum' started by Kukla, Apr 5, 2006.

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  1. Kukla

    Kukla Registered User

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  2. Evil Genius

    Evil Genius Registered User

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  3. Douggy

    Douggy Registered User

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    Sounds like a good idea!
     
  4. John Flyers Fan

    John Flyers Fan Registered User

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    New York Rangers goaltender Henrik Lundqvist, Nashville Predators forward Paul Kariya and Tampa Bay Lightning forward Martin St. Louis are among the National Hockey League players who will be featured in a new marketing advertising campaign that will celebrate the start of the Stanley Cup Playoffs. Players from each of the 16 playoff-bound teams will appear in the “My Stanley Cup†ads, which will debut during the April 8 NHL on NBC broadcast and will be shown throughout the United States and Canada, including primetime programming on NBC and cable networks.
    “The NHL has always done a great job in depicting the excitement of our game,†said St. Louis, who played a key role in the Lightning’s 2004 Stanley Cup Championship. “Having NHL players in these promos will give fans insight into what it really means to compete for the Cup.â€


    Seems like an odd choice, as he's never played a second of NHL playoff hockey.

    Overall a great idea though.
     
  5. HOF

    HOF Registered User

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    16 playoff-bound teams? Debut April 8th? The 16 teams are not even all known yet. In the East they are, but not in the West. Maybe they will have West players later on?

    I read Anson Carter and Jovo are going to be in there? They might not even male the playoffs? :dunno:
     
  6. Stevedude530

    Stevedude530 Registered User

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    Damn you Lou Lamoriello and you're stinginess. Who better than a guy like Marty Brodeur to be in this.
     
  7. Sotnos

    Sotnos Registered User

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    The can get film on all the possible guys right now, just show the sure things now, edit more in later. It sounds like there will be more than one. That's my guess anyway.
     
  8. You do realize that the amount of time the NHL had to put together an ad campaign once the lockout ended and the season started was essentially nothing, right?

    Players were busy getting back to their teams from all over the globe, there would be now way possible for the NHL to get any guys commit to taking the necessary week or weeks to film an extensive ad campaign.
     
  9. Bring Back Smyth

    Bring Back Smyth Registered User

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    When is the date for the start of the playoffs?
     
  10. missK

    missK Registered User

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    Playoffs start is April 21st. They played a new Stanley Cup commercial last night during the OLN Rangers/Flyers game.
     
  11. Dolemite

    Dolemite The one...the only... Sponsor

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    It's a start in the right direction. At least they don't have anymore of those lame *** Kristi Yamaguchi commercials. With all due respect to everything she has accomplished in her Olympic career, she made me not want to watch the Playoffs.
     

  12. Post of the day. :biglaugh:
     
  13. ColoradoHockeyFan

    ColoradoHockeyFan Registered User

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    Right there is probably the most important thing they are doing. Along with using real players, the fact that these will be airing during prime-time, non-hockey programming is huge.
     
  14. Stevedude530

    Stevedude530 Registered User

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    Yeah, I'm sure everyone watching a Saturday night "Conviction" repeat will like that promo.
     
  15. Kukla

    Kukla Registered User

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  16. Bear of Bad News

    Bear of Bad News HFBoards Escape Goat

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    That's not the point. Everyone doesn't have to like it. As long as some do, and decide to watch, that's the point.
     
  17. PACaptain

    PACaptain Registered User

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    I got chills when Jack Bauer....er.....Kiefer Sutherland says "You will not deny me of what is rightfully mine" or something like that. The playoffs this year should be great.
     
  18. bcrt2000

    bcrt2000 Registered User

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    These ads are much better, but they should have gotten Jagr in on it.
     
  19. Stevedude530

    Stevedude530 Registered User

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    Not bad. Liked the one with Tommy instead of Bauer.
     
  20. USF Shark

    USF Shark Zôion politikòn

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    Very good ads...I like them! :thumbu:
     
  21. Sotnos

    Sotnos Registered User

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    Same. :handclap: So far so good!
     
  22. daikan

    daikan (╯︵╰,)

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    From the article:
     
  23. Garbs

    Garbs Registered User

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    http://www.nhl.com/highlights/index.html The first two ads can be seen there.

    "Destiny" is great, "Aggression" is even better. Kiefer Sutherland and Denis Leary voiced the first two, any word on who does the next three?
     
  24. Easton

    Easton Registered User

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    These ads are so freakin' corny. I'm embarassed to be a hockey fan when I see these ads. I hate this whole "warrior" theme they're going with. And c'mon, Lundquist??? Kiefer Sutherland makes it even more laughable.
     
  25. Stevedude530

    Stevedude530 Registered User

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    First of all, don't **** with Kiefer. Never, ever, **** with Kiefer.

    Howie Mandel, yeah, you can **** with. He narrates the third one. John Cusack will be narrating the 4th.
     

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