Big Z Man 1990
Registered User
Michigan vs Ohio State gets 10+ million viewers every year despite the noon kickoff. The game being at noon does not hurt the ratings for the game one bit; it's not getting moved to primetime. I also seriously doubt that the Big 10 walks away from FOX either.
Except more people watch TV in primetime usually, than in any other day part. By your logic, you would want networks to try airing new episodes of their most popular programming in the afternoon. For instance, if Fox tried premiering new episodes of The Simpsons at 2 PM, rather than 8 PM, on Sundays, it would kill the show's ratings.