Like it of not - this is the future of TV sports
https://nypost.com/2020/11/18/sinclair-broadcasting-to-rename-sports-channels-after-ballys-casinos/
Bally’s, which owns Bally’s Atlantic City Hotel & Casino, will pay Sinclair $85 million over a 10-year period for the naming rights, giving it exclusive access to fans of 42 major teams, including the Arizona Diamondbacks, the Detroit Tigers, the Tampa Bay Rays and the Kansas City Royals, sources said.
The goal, sources said, is for viewers to eventually be able to bet on games using a Bally’s online gaming tool directly from their TVs.
Sinclair’s channels are currently named after Fox Sports because it bought them last year to help clear Disney’s purchase of 21st Century Fox.
The broadcast company will also get a 15 percent stake in the Nasdaq-listed Bally’s and will have the right to up its stake by another 15 percent if it hits certain financial targets, sources said.
https://nypost.com/2020/11/18/sinclair-broadcasting-to-rename-sports-channels-after-ballys-casinos/
Bally’s, which owns Bally’s Atlantic City Hotel & Casino, will pay Sinclair $85 million over a 10-year period for the naming rights, giving it exclusive access to fans of 42 major teams, including the Arizona Diamondbacks, the Detroit Tigers, the Tampa Bay Rays and the Kansas City Royals, sources said.
The goal, sources said, is for viewers to eventually be able to bet on games using a Bally’s online gaming tool directly from their TVs.
Sinclair’s channels are currently named after Fox Sports because it bought them last year to help clear Disney’s purchase of 21st Century Fox.
The broadcast company will also get a 15 percent stake in the Nasdaq-listed Bally’s and will have the right to up its stake by another 15 percent if it hits certain financial targets, sources said.