Looks like this will be the trend of the future. The Reading Royals, and a lot of ECHL teams, went to digital "broadcasts" over the last few years. For minor league teams they were often paying for air time, or trading in arena advertising for a discount, so it is a cost savings, but also being on a low watt AM station the coverage wasn't good. Getting a cell connection or wi-fi is probably more reliable vs radio reception in a lot of areas, so fans are mostly happy with the improved sound quality. Plus the app offers a chat function so fans can interact with each other and with the broadcaster during the game. Makes for a much more interactive experience. On this level we often get players family on the chat also, along with the radio guy's mom, so that makes it even better. Sometimes front office staff will be in the chat answering questions too. Plus, as LadyStanley said, the team can see how many people are listening and get feedback directly. Lots of opportunities for marketing beyond passive advertising and even a way to survey your most avid fans.