With the recent talk around allowing advertisers to purchase ad space on NHL team sweaters I was wondering if there has been any talk around CHL teams doing something similar?
I have been reading a lot about this issue and seeing how it has been dealt with in other sports and realistically it appears as if there is just to much money available to leagues from advertisers NOT to have this happen at some point. One potential way of getting this started in hockey in North America is to sell ads on the socks, pants, gloves and helmets but not on the sweaters - at least not yet. Thoughts?
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