LadyStanley
Registered User
http://sanfrancisco.cbslocal.com/20...-mourn-discontinued-red-prescription-bottles/
Yet, it didn't spread and with CVS taking over, the old bottles are no longer available.
You'd think that something that "easy" and ordinary might spread.
Target flipped bottle design on its head in 2005 when it introduced a red container with the opening on the bottom. That allowed the label to wrap around the top so it could be seen from above. It included a flat surface that customers found easier to read than the curve of a typical pill bottle, and it came with color-coded rings for the neck to help family members quickly tell their medicines apart.
Deborah Adler devised the new approach as part of her master’s thesis at New York’s School of Visual Arts. She was inspired to try something different after her grandmother mistakenly took her grandfather’s prescription. Adler now runs her own design business and is working with CVS on its new prescription system.
Yet, it didn't spread and with CVS taking over, the old bottles are no longer available.
You'd think that something that "easy" and ordinary might spread.