These are actually my favourite alternatives since the heritage jerseys. The thing the two have in common is an actual cohesive aesthetic, a design ethos:
-The heritage jerseys have a "retro" look (even though "retro" harks back to an imaginary past, kind of like Ralph Lauren clothes);
-With these, they've simply blown up the classic jerseys, which gives them a streetwear look. Simple idea that works because they kept the usual Rangers font, stripes, and colours, just made them huge. (The irony is not lost on me that these jerseys are going to be worn in the suburbs.)