News Article: Price of advertising at the Bell Center

[Team_Spirit]

http://4.bp.blogspot.com/-PN6KOxf3Y...1wvLZQE/s1600/prix-publicité-centre-bell.gif HQ

1M for the logo on the ice.

415k for a spot on the boards.

400k behind the Habs bench ( 1 period per game )

Credit to swiss habs for the link.

Click to read more...

 

[Pierre Dagenais]

Really cool. Thanks for sharing.

 

[Power Man]

Thanks for sharing.



Slightly off-topic

Slightly

 

[JLP]

Does that sort of ad revenue get divided/shared with other NHL teams or does Molson keep it all?

 

[YYZviaYUL]

Does that sort of ad revenue get divided/shared with other NHL teams or does Molson keep it all?

I think Molson keeps all of it. They also keep concession revenues.

Only gate revenues get shared if I'm not mistaken.

 

[Tabarouette]

that's pretty cool. when you think about it, that + the 11$ beer over a minimum of 41 games... insane money

 

[Rapala]

PK can afford to pimp himself. LOL
It's probably tax deductable....

 

[Rapala]

Thanks for sharing.



Slightly off-topic

Slightly

Now i know why those euro teams opt for the guys with the short names...
More advertising space.

There isn't an NG in any level of organized hockey who hasn't been scouted...

 

[Agnostic]

Does that sort of ad revenue get divided/shared with other NHL teams or does Molson keep it all?

Of course the CH Group would keep that revenue there is no reason to share it. If your question is about Hockey Related Revenue yes it is a revenue that the players would be getting 50 percent of.

 

[Stjonnypopo]

PK can afford to pimp himself. LOL
It's probably tax deductable....

For companies yes, for Subban, I don't think so.

 

[Compile]

I think Molson keeps all of it. They also keep concession revenues.

Only gate revenues get shared if I'm not mistaken.

I think its split 50/50 since if I remember correctly the city owns 50% of the arena.

 

[President XD]

I think its split 50/50 since if I remember correctly the city owns 50% of the arena.

The city doesn't own anything of the Habs. Team and rink are all Molson's. He got a guaranteed loan from the Quebec Government which he has already paid back in full if memory serves me right.

 

[BLONG7]

Amazing how much companies will spend on advertising...I am not even convinced it works...

 

[beowulf]

Amazing how much companies will spend on advertising...I am not even convinced it works...

You have to figure it does if not they would not be doing it.

Indeed the amount they spend can be insane. Huge companies literally have marketing budgets that reach into the hundreds of million a year.

 

[Le Tricolore]

For companies yes, for Subban, I don't think so.

Just needs to start a small business. Subban Incorporated.

 

[BLONG7]

You have to figure it does if not they would not be doing it.

Indeed the amount they spend can be insane. Huge companies literally have marketing budgets that reach into the hundreds of million a year.

True, it must, it might not be measurable, but....on the other hand these are companies at times, with those types of budgets and spending millions, who might be better off giving their employees a decent raise for their production? Semantics, I know...it's just amazaing the amount of money being spent advertising inside the Bell Centre...

 

[Rapala]

Amazing how much companies will spend on advertising...I am not even convinced it works...

Close your eyes and recite all the advertising along the boards you can remember.

 

[beowulf]

True, it must, it might not be measurable, but....on the other hand these are companies at times, with those types of budgets and spending millions, who might be better off giving their employees a decent raise for their production? Semantics, I know...it's just amazaing the amount of money being spent advertising inside the Bell Centre...

Just to give you an idea, GM has the highest marketing budget...

The straightforward explanation is that GM’s GM 1.54% new head of global marketing, Joel Ewanick, is looking for ways to trim the automaker’s estimated $4.7 billion global annual advertising budget — the largest in the world.

 

[Gary320]

Close your eyes and recite all the advertising along the boards you can remember.

I can probably name a few off the top of my head.. pretty disturbing how it works.

 

[Rapala]

I can probably name a few off the top of my head.. pretty disturbing how it works.

Caisse Pop and Jean Coutu?

 

[Kachino]

You know what's crazy. Yesterday, at the game, I did focus on those ads. Pretty sure I wouldn't have if I didn't read the article which started this thread.

Anyways, at the game, I was like: wow, did Canadian Tire really paid 1M$ for that logo on the ice. Or, did Coors Lite paid their ad fee or was a freebie by Geoff Molson.

 

[Gary320]

Caisse Pop and Jean Coutu?

Lafleur, Scotia Bank, Bell (obviously), Event happening soon at the Bell Center, Monster Truck Show whenever it's in town, Movie, Exxor, Viagra, LG, Tim Hortons, Subway, Air Canada (official airline) and there is also a water bottle company that starts with an E.. cant remember the name.

That's just some I can remember..

 

[Sthabs]

Talking about the Bell center it s now seating 21 287!

 

[Rapala]

You know what's crazy. Yesterday, at the game, I did focus on those ads. Pretty sure I wouldn't have if I didn't read the article which started this thread.

Anyways, at the game, I was like: wow, did Canadian Tire really paid 1M$ for that logo on the ice. Or, did Coors Lite paid their ad fee or was a freebie by Geoff Molson.

Don't kid yourself left hand ALWAYS pays right hand in business.

 

[Agnostic]

You know what's crazy. Yesterday, at the game, I did focus on those ads. Pretty sure I wouldn't have if I didn't read the article which started this thread.

Anyways, at the game, I was like: wow, did Canadian Tire really paid 1M$ for that logo on the ice. Or, did Coors Lite paid their ad fee or was a freebie by Geoff Molson.

Geoff Molson is but one part of a family who is but one half of the families who control Molson Coors. They also have shareholders.

Geoff Molson is but one part of a family who is part of a 6 entity ownership group of the Canadiens.

In other words he is in no position to give ad "freebies".