Your argument, while common and not wrong on the surface completely ignores the past relationship between the two combatants... others assume it was Bettman's unwillingness to put a team in Hamilton and others may have different opinions. Neither position is absolutely provable until they both write their memoirs IMO.
Another fact is that the NHL is the only game in town. They have the Stanley Cup. IMHO they need an extremely strong argument to refuse membership or location requests. I haven't heard one yet.
Why not give Balsillie a Hamilton Franchise when it became apparent he wanted one years ago? I doubt money was an object. Last I heard Balsillie has 8 or 9 times as much wealth to call upon as the value of the leagues most valuable franchise. Businessmen make deals. Why wouldn't Bettman all those years ago when they had already accepted Balsillie as a member?
This is the question that isn't answered when one rails about the today and ignores the past. One of the flaws with the 'we get to pick who and where' argument.
Hamilton is a no-name city in a foreign country. How much would ESPN or NBC pay to cover a cup final that Hamilton was favoured to win or even a playoff series. That's the answer.
I don't think it ignores the past relationship at all. Even if the two of them were lovers, you simply have to fight JB's methods of acquiring a team thru bankruptcy. Justifying those means with "there's no other way to get a team in Hamilton" is a very narrow view.
Why does GB oppose a team in Hamilton? I don't know. I don't even know that he does. How many times do key players need to say "This isn't about Phoenix vs Hamilton" before people actually believe it?
Hamilton has submitted one bid to the NHL for expansion while the NHL was accepting bids under Bettman's tenure, and it did not have an owner attached. Hamilton's previous attempts were not under GB's tenure at all (Ottawa and Tampa were selected of Hamilton in December of 1990).
Is his "unwillingness" based out of contempt, or opposition to Hamilton as a market? Or is it merely a matter of timing and the desire to give every current market the chance to survive before accepting relocation?
Since GB has fought to keep EDM, OTT, BUF, PIT, NAS and now PHX, NYI where they are, it appears that those motives for denying NAS/PIT relocations is merely based on "stay put unless there's no local ownership and the arena situation is woeful."
Phoenix is the most ripe to move. Personally, I think he actually could have been successful moving PHX to HAM if he didn't go the bankruptcy route.
Pittsburgh has a long history. Their fans support them (how many straight sell outs?). Bettman said "All they need is a new arena. No reason to move."
Nashville hasn't had the opportunity to establish themselves yet, and Bettman wanted to give them the opportunity to do so. They needed an owner, but can be financially viable.
Phoenix? All JB had to say is "Look, I want to buy a team and move them to Hamilton. Look at the Coyotes. They are hemorrhaging cash, they lose ridiculous sums of money. You've already fronted them millions. And they are on their third owner. The TV ratings suck, they are contributing virtually nothing to the league but embarassing our best player."
The NHL's arguments for keeping a team in Phoenix, outside of JB's current means, would be EXTRAORDINARILY WEAK. But now, even if the NHL wants the Coyotes in Hamilton, they still have to fight the means by which JB is trying to get them there.