OT Forbes releases 2018 NFL values; Dallas hits $5B value

[LadyStanley]

Forbes Releases 21st Annual NFL Team Valuations

The National Football League continues to be the most lucrative sports league in the world, according to Forbes’ 21st annual NFL Team Valuations. The Dallas Cowboys have not been to the Super Bowl in 23 years, but their league-leading revenue ($864 million) makes them the NFL’s most valuable team. The Cowboys, worth $5 billion, a 4% increase from last year, retain the top spot for the 12th consecutive year. The Cowboys are the first sports team to reach a value of $5 billion. The New England Patriots ($3.8 billion), New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion) and Washington Redskins ($3.2 billion) round out the NFL’s top five most valuable teams.

The average NFL team is worth $2.57 billion, which is a 2% increase over last year. It is the smallest increase since 2010, when values decreased an average of 2%. “The reason for this year’s small increase is the dearth of people who have the liquid wealth to buy 30% of an NFL team,” says Assistant Managing Editor Mike Ozanian.

The No Fun League, yet they still have an enviable income stream. Viewership down, perhaps another reason for the 2% increase.

Definitely getting to the point that mere mortals could never consider owning a team. Have to wonder if more partnerships and/or corporate ownership is coming at those price points.

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[mouser]

I just wanted to point out Forbes had the Rams ranked 32nd at $930M in 2014 shortly before the potential LA move became public. Now ranked 4th at $3.2B in 2018.

 

[IceNeophyte]

Pretty amazing for a team that has sucked for 20 years.

 

[tony d]

No surprise to me, among NFL teams the Cowboys are probably one of the most well known.

 

[StreetHawk]

Pretty amazing for a team that has sucked for 20 years.

Much bigger market with large corporations plus a better team and new stadium in the works.

 

[LadyStanley]

Interesting video from SNF on Dallas Cowboys' EVP and Chief Brand Officer Charlotte Jones Anderson on marketing the team. 46% of NFL fans are female, so they're putting a lot of effort into reaching those fans.

That marketing sounds like it's really helping to keep the Cowboys brand out there and keeping the organizational value high.

 

[varsaku]

Pretty amazing for a team that has sucked for 20 years.

Pretty much the same thing could be said about the leafs. The team value has little to with success on the field/ice. It more has to do with revenue potential. However that being said, being in a big market and winning helps increase that ceiling.