- Jul 25, 2016
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Here in Chicago we are seeing the next step in the monetization of team brand. The Cubs will have their own network like the Yankees and no games will be available over the air on the local broadcast network they used for decades, i.e. WGN. To counter, the Hawks, Bulls and Sox have formed the NBC Sports Chicago network to counter. Here is the thing that I find interesting. When the Hawks are on NBCSports or NHLN, they are allowed to broadcast locally with their own crew and local advertising. They are never blacked out on their own network like the Sabres are on MSG. Quick count of just the NBCSN games there about 7 Hawks games that will be on the bill but will be essentially local broadcasts. That means they can charge advertisers and sponsors for 7 more opportunities to be seen. Additionally the targeted marketing and streaming revenues for mobile devices. I know there are other similar arrangements like NBC Sports Philadelphia that also have this arrangement.
Is this fair? I mean if a game is “national” why are they allowed to get additional revenue through an essentially local broadcast? Do the Sabres have that option? Seems unfair to communities that do not have that type of population to support a captive network. Just something that I saw and wondered what others think.
Is this fair? I mean if a game is “national” why are they allowed to get additional revenue through an essentially local broadcast? Do the Sabres have that option? Seems unfair to communities that do not have that type of population to support a captive network. Just something that I saw and wondered what others think.