News Article: NHL sells naming rights to 4 re-aligned divisions

[Habaneros]

https://www.cbc.ca/sports/hockey/nhl/nhl-divisions-1.5862086

Click to read more...

 

[Vachon23]

If it allow them to make money with all what they lost, I have no problem with that

 

[salbutera]

 

[26Mats]

They can't get more advertising revenue by calling them GooglePay e-transfers?

 

[Runner77]

We should find out in the coming days how much the NHL is garnering from the renaming of their divisions.

In the meantime, why don't they plaster ref uniforms with ads? I doubt many fans would even care.

 

[DavePeak]

If it allow them to make money with all what they lost, I have no problem with that

I have no problems with finding creative ways to get extra revenue this season, but I don’t like the precedent it creates for the future. I’m just a purist old fart though, I guess we will all get used to it as we did watching the Laval St-Hubert BBQs in the AHL.

 

[Runner77]

I have no problems with finding creative ways to get extra revenue this season, but I don’t like the precedent it creates for the future. I’m just a purist old fart though, I guess we will all get used to it as we did watching the Laval St-Hubert BBQs in the AHL.

The answer to the above post is brought to you by the Kabana Club.

Where will they draw the line? We all have the same feeling -- anything they introduce now to generate revenues will probably be here to stay.

 

[Legend123]

this is way over the top. Lets now plaster the uniforms with ads, i mean who cares at this point.

Playing in the ScotiaBank division, LMAO

 

[WeThreeKings]

Who cares

You didnt care when the Habs powerplay was sponsored by Jacques Couteau

 

[Shabs]

We should all chip in and buy a division name!

 

[Big Empty]

Really doesn’t bother me. What’s the reason you’d me upset? I can’t see it.

You’re not going to be watching an intense Habs vs Leafs game and say “I can’t f***ing believe we’re playing in the North ScotiaBank division! I’m done watching sports”.

Like come on

 

[WeThreeKings]

Really doesn’t bother me. What’s the reason you’d me upset? I can’t see it.

You’re not going to be watching an intense Habs vs Leafs game and say “I can’t f***ing believe we’re playing in the North ScotiaBank division! I’m done watching sports”.

Like come on

Cancel culture at it again

hyuck hyuck hyuck

 

[cphabs]

We should find out in the coming days how much the NHL is garnering from the renaming of their divisions.

In the meantime, why don't they plaster ref uniforms with ads? I doubt many fans would even care.

Load them up so they look like rodeo clowns! Seriously

 

[salbutera]

I have no problems with finding creative ways to get extra revenue this season, but I don’t like the precedent it creates for the future. I’m just a purist old fart though, I guess we will all get used to it as we did watching the Laval St-Hubert BBQs in the AHL.

I do have a problem with it....I actually like the fact the Habs, a legendary org for this league, seem to finally have a favorable playing field in acquiring assets.

F*ck the US markets!

 

[Kobe Armstrong]

We should all chip in and buy a division name!

View attachment 382276

I like this idea, the HF Boards division.

Some of the guys in the stock thread could make this purchase for us

 

[Edgy]

We should find out in the coming days how much the NHL is garnering from the renaming of their divisions.

In the meantime, why don't they plaster ref uniforms with ads? I doubt many fans would even care.

I can think of 2 reasons.

1- Cameras follow the players, no one looks at the refs until they blow the whistle or get in the way.
2- Refs are generally hated, so negative brand association.

If you want bang for your buck, the goalie provides the biggest advertising space. I'd go full Nascar uniform on the goalie.

 

[Runner77]

I can think of 2 reasons.

1- Cameras follow the players, no one looks at the refs until they blow the whistle or get in the way.
2- Refs are generally hated, so negative brand association.

If you want bang for your buck, the goalie provides the biggest advertising space. I'd go full Nascar uniform on the goalie.

Isn’t it about the exposure of a brand as the camera travels? When we see those virtual ads added to the glass pane on a road game, we don’t devalue them because they’re being shown on a road game. Likewise, for an advertiser, brands getting camera time on a jersey are still getting eyeballs and ultimately, brand recognition has value.

I hope the league tries it. I believe there would be takers, especially in an environment where no ads would be allowed on player jerseys.

 

[BLONG7]

As long as the Habs are no longer associated with Charmin, then all is good.

 

[WeThreeKings]

HoW CoUlD ThE NhL Do ThIs?!?!

 

[Edgy]

Isn’t it about the exposure of a brand as the camera travels? When we see those virtual ads added to the glass pane on a road game, we don’t devalue them because they’re being shown on a road game. Likewise, for an advertiser, brands getting camera time on a jersey are still getting eyeballs and ultimately, brand recognition has value.

I hope the league tries it. I believe there would be takers, especially in an environment where no ads would be allowed on player jerseys.

They're shown on an object you have no feelings towards. You hate the Bruins, not TD Garden Center. Whereas seeing something on Chris Lee wouldn't necessarily give me the warm and fuzzies lol. At least that's my take on it.