superdeluxe
NAFO
NHL Seattle Announces KEXP as Official Music Partner
This is a great partnership and makes a ton of sense given KEXP's place in the music scene and that they will be neighbors.
Seattle – NHL Seattle and KEXP announced today that KEXP, the independent Seattle-based public broadcaster and arts organization where the music matters, will lead curation of the in-arena music experience for Seattle's National Hockey League franchise that will begin play in the fall of 2021 at the new Seattle Center Arena.
"The key to a great fan experience in sports starts with the music, and with KEXP providing the soundtrack I have no doubt that our team is going to have the best home ice advantage in the NHL," said Tod Leiweke, CEO and President, NHL Seattle. "As we build this franchise from the ground up, we know that we have a unique opportunity to build a music program in a way that no other teams have had a chance to. This won't be an out-of-the-box experience. With KEXP at the helm, our in-arena music experience will be one that, when you close your eyes, you'll know that you could only be in Seattle."
"We hold a deep belief in the power of music to connect and inspire," said KEXP Chief Content Officer and Afternoon Show host Kevin Cole. "This partnership with NHL Seattle is a remarkable opportunity to create new traditions, connect fans with our incredible local music, and bring a new sound to professional sports in Seattle."
This is a great partnership and makes a ton of sense given KEXP's place in the music scene and that they will be neighbors.
