NHL - Preparing for the Next Generational Disruption

[Llama19]

How the NHL Is Preparing for the Next Generational Disruption

To quote:

"As the first pucks drop on the 2018-2019 NHL season, the league’s front office is already looking to future hockey fans.

At Brandweek, NHL CMO Heidi Browning talked about “the first polycultural generation,” one that is “not an ethnic majority” and one that has “grown up with technology in their hands.”"

Source (Video): www.adweek.com/brand-marketing/how-the-nhl-is-preparing-for-the-next-generational-disruption/

Click to read more...

 

[alko]

Great. Paywall. So, can you write here something?

 

[Llama19]

Great. Paywall. So, can you write here something?

The article is pretty much the quoted section...however, the video is more important and not behind the paywall...

 

[MNNumbers]

Interesting presentation. Some of the major points have been discussed on this forum....
To wit:
Fans presently connect with player/athlete first, and teams and the sport later.
This is a problem for hockey, because players are on the ice for only 1/2 to 1/3 of the game, and it's not like NFL, where there is a clear delineation between offense and defense. Coupled with that, there are MANY good-to-great players, so few stand out. Fans like us know names like Ovechkin, McDavid....But, in contrast to that, MANY MANY MANY people know names like Messi and Ronaldo. Obvious names for futbol/soccer even worldwide.

That's not a criticism of hockey. It's simply the reality of the information glutted world in which we live. And, that world isn't going to change.

 

[joelef]

Lets not forget the fast growing Latino demographic