Jazz
Registered User
Interesting read - they really do need to market the game better.
NHL Plans to re-invent itself after lockout
It talks about a 3-point plan:
NHL Plans to re-invent itself after lockout
It talks about a 3-point plan:
and goes on to talk about how HDTV will help.A new collective bargaining agreement that ensures financial
steadiness, be that through the league's cost-fixed link system or the
union's market-reset proposal.
Harnessing technology - primarily the advent of high-definition TV -
to help the league bloom beyond a "ticket-centric" economy. Having a game freed
up by new rules to display on high-tech TV would help. Also using similar means
to promote the players and league more extensively.
A "rollback or at the minimum a stop to ticket prices," Bonham said.
The NHL average ticket price last season was $43.60, and while the league drums
for lower salaries, so do fans for lower fares.
The league's new broadcast partner - which agreed to share revenues with the
league instead of paying a guaranteed fee - will be essential in the
"re-launch." Bettman and many others have said HDTV will make hockey a TV
sport. No glowing puck necessary. It may finally give fans what they've
previously only gotten in video games - "the best seat in the house," as Dave
Littman of EA Sports said. That's because the dimension of Hi-Def technology -
movie-like in scope - shows a sharper image of the rink.
"Let me start by saying I don't think any sport televises better in HD than
hockey," said NBC sports president Ken Schanzer. "We've got to find a way to
find it in more places. The access to HD needs to expand first. . . . But it's
the spectacle of the game that just shows better. Whether it's the ice or
details of the action. It's not just about (seeing) the puck. It's the
vividness of the whole sport. It flat shows better. . . .
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