What does this signal for the AHL in general? A 4,200 seat rink designed for an AHL team seems to lower the attendance bar. In Springfield, the acknowledged break-even attendance point is around 5,000 fans. When teams dip below 4,000, there is talk about the team moving.
Are the days of the AHL being a league looking to attract 7,000 fans per game over, in lieu of the teams being more of an appendage of the NHL team, meaning that it's OK for Belleville to draw 2,700 fans, as long as they are situated near Ottawa?
For some teams, the AHL is about prospect development and fans are an afterthought. San José thinks this way more extremely than everyone else. For some, they just don't get fans because of managerial incompetence in the market, like Calgary in Stockton and New Jersey in Binghamton.
Some teams don't care about the AHL fans and only prospect development, but leave ownership and operation to the whoever owns the AHL team as long as the prospects are still developed. This has seen some success with Washington/Hershey, Boston/Providence, Columbus/Cleveland, Detroit/Grand Rapids, Colorado/Colorado, Nashville/Milwaukee, among others.
However, most teams still care a lot. They would prefer their team operate in the black as well develop prospects, which requires a lot of investment. The AHL team for many organizations holds both prospect development value and marketing value for the NHL team. Dallas, LA, Anaheim, Arizona, Pittsburgh, Winnipeg, Toronto, Montréal, and Buffalo all follow this style.
San José has never really cared much about running their AHL team in any way other than prospect development. It is just that this is getting a lot of publicity. There are many more teams that run their AHL teams in less fan-frustrating ways.