Fenway Sports Group, which owns the Boston Red Sox, agreed to acquire a controlling stake in the Penguins in 2021. Fenway Sports Group and Delaware North, also the parent company of the Boston Bruins, own the regional sports network NESN, which manages SportsNet Pittsburgh.
“Our desire has been to reach fans wherever they are and give them options to access our clubs’ telecasts,” said NESN and SportsNet Pittsburgh CEO Sean McGrail. “There are many people now who don’t subscribe a linear TV bundle, and we wanted to make sure they had the opportunity to engage with our teams and be part of the fan base.”