I've long held the belief that if anyone was to start a promotion to rival WWE, it'd be Chris Jericho. Now, he needs major financial backing and a lot of manpower to help, but this is a step in the right direction.
I hope it comes to fruition. Imagine a new brand of wrestling in North America with names like Chris Jericho, Kenny Omega, Cody Rhodes, The Young Bucks, Marty Scurll, Hangman Page, hell even guys in WWE that might have expiring contracts soon like A.J. Styles, Shinsuke Nakamura, Gallows and Anderson. They might never want to go back to Japan or jump ship to Impact/ROH, but something like this might appeal to them.
Still a very long shot at this moment, but I hope something serious comes of this.