Lance Storm talked about it last week I think about how faces aren’t relating to the audience, for many reasons, but because their scripted promos are so full of WWE-speak jargon. They rarely come out and make the crowd say don’t make the crowds say “yeah, I agree!” Seth was in the ring and said that the show sucks and Baron Corbin sucks at his job unlike two weeks in a row where Bayley said she wished Alexa Bliss would go away (which is even more dumb now knowing that Vince believes crowds pop and bump ratings to see Alexa cut promos), something that people don’t really desire or agree with.
So here they managed to bring Seth out and make him look like a strong face who has seen this going on and wants to be the hero when he’s seen injustice, and speak for frustrated fans - which is real - and pissed off talent which probably is real, and he has credibility unlike these other faces who we’ve already seen get geeked out. And as the fighting champion so he steps to the plate by making the challenge, putting up his belt and more importantly his credibility (since he’s the only face with any whatsoever) instead of what we always see which is the GM trying to f*** up his shit just because he can.
Not every good promo has to be a pipe bomb, they just brought out their best face on the roster and made him look like their top face, since he is, and made the priority Seth being the hero and getting everyone to put all of their eggs in his basket instead of trying to get HEAT and then in the end didn’t look like an idiot.