MiLB's Kane County Cougars get new logos, jerseys

[BigMac1212]

I'm a little interested in this team, because the Midwest League Kane County Cougars is the Class A affiliate of the Arizona Diamondbacks. The Cougars just got a new logo and jerseys to replace a roundel that has just become dated and stale. Here's the MiLB article.

Good work by Studio Simon, although the whole design is borderline Brandiose.

Click to read more...

 

[GIN ANTONIC]

It's not great but not terrible.

 

[Big McLargehuge]

It's not great but not terrible.

Yep. Standard low minors fare.

The old logo was just so...out of time and place that I had a sort of affinity for it, but I'm shocked it took this long to change it.

 

[JS19]

Came in here expecting a team of hot middle aged women.

Was disappointed.

 

[garnetpalmetto]

Yep. Standard low minors fare.

The old logo was just so...out of time and place that I had a sort of affinity for it, but I'm shocked it took this long to change it.

Pretty much my feelings too. Every time I saw the Cougars old logo it just struck me as being so firmly stuck in the early '90s. I'm also shocked it took them this long to rebrand.

Aside from the teams who use their MLB affiliates name/logo, which team is in most need of a brand/logo refresh? My money's on one of the following:

 

[Big McLargehuge]

The Osprey just need to ditch the primary logo...it basically only exists as a formality anyway, like the Pirates phasing out the Pirate-head logo. The alternate logo, which is just the bird with the fish in its talons, is almost exclusively used in marketing material and merchandise.

Not a great logo by any stretch, but ditching the script and awful background makes it a run of the mill low minor league logo rather than something scribbled down on a cocktail napkin.

 

[BigMac1212]

Why Osprey instead of Ospreys?

 

[Big McLargehuge]

Same reason for the Manitoba Moose being the Moose instead of Mooses. The plural of osprey is osprey.

 

[BigMac1212]

Same reason for the Manitoba Moose being the Moose instead of Mooses. The plural of osprey is osprey.

I did not know that. Now I know.

 

[BigMac1212]

Somebody pointed this out on another messageboard, but Kane County's new logo looks familiar:

 

[DisgruntledHawkFan]

I really liked the Cougars old logo.