Melnyk said the organization had taken a lot of “flak” for not being more open publicly but had no choice. He and Dorion didn’t want to devalue the assets they were about to move, which meant their only option was to work diligently to get a strong return, and they did.
“Sometimes you just can’t tell the true story. You can’t tell people, ‘Hey, I’m about to move my top six guys,'” Melnyk added. “You know what happens: You won’t be able to do deals. We got in-bound calls that had read a story we were rebuilding and they wondered if maybe Duchene was available.
“We were able to pull this off very gingerly. We had to be very careful in the way we did it because we were still playing. You’ve got these guys that you’re trying to move, and they know you’re trying to move them, and there was so much going on you had to balance between telling your fans, ‘This is what I’m doing,’ and actually executing it and taking all the heat we got from fans and the sports media.
“We just had to put our chin up, take all the crap and, in the end, just hope that you’re right. If you’re right you’re the king of the day, and if you’re wrong you’re the bum of the day.”
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Well played