Marketing

Discussion in 'Arizona Coyotes' started by AZviaNJ, Oct 5, 2018.

  1. AZviaNJ

    AZviaNJ @AZviaNJviaNY

    Joined:
    Mar 31, 2011
    Messages:
    3,387
    Likes Received:
    634
    Trophy Points:
    109
    Location:
    AZ
    Coyotes passing out kachina's to local celebrities is brilliant marketing. Fitz, local TV reporters, etc. Low cost, high local visibility.

    There IS a marketing strategy!
     
    BigJCaRoach and kbay like this.
  2. awfulwaffle

    awfulwaffle Registered User

    Joined:
    Jun 20, 2011
    Messages:
    9,754
    Likes Received:
    262
    Trophy Points:
    94
    Occupation:
    Accountant
    Location:
    Phoenix, Arizona
    They are just handing them out for them to wear? Or what's the basis of this? I have noticed some billboards advertising the coyotes. Best advertisement is winning though haha.
     
    BigJCaRoach likes this.
  3. SniperHF

    SniperHF Administrator In The Coat

    Joined:
    Mar 9, 2007
    Messages:
    32,636
    Likes Received:
    5,166
    Trophy Points:
    202
    Location:
    Phoenix
    This is actually still going on today even. I'm a little surprised tbh. Probably cause all the other teams in town are garbo.

    Hopefully it's playing well on social media as well cause while tv is important, the marketing returns on old people watching local news is....questionable :laugh:
     
  4. OliverCaptainLarsson

    OliverCaptainLarsson East Valley Coyotes

    Joined:
    Jun 25, 2007
    Messages:
    1,815
    Likes Received:
    47
    Trophy Points:
    101
    Location:
    Gilbert, AZ
    Overall Ahron Cohen is killing it in the marketing department imo
     
    BigJCaRoach likes this.
  5. Lyndon Slewidge

    Lyndon Slewidge Registered User

    Joined:
    Aug 1, 2011
    Messages:
    293
    Likes Received:
    12
    Trophy Points:
    36
    I really want a Kachina hoodie. Don't they think exist yet, but when they do.......
     
  6. moosemeister

    moosemeister Registered User

    Joined:
    Feb 15, 2010
    Messages:
    4,696
    Likes Received:
    1,769
    Trophy Points:
    126
    Location:
    Gilbert, Arizona
    Kachina will go full time next year I’m guessing so I’m being patient with the gear this year
     
  7. SniperHF

    SniperHF Administrator In The Coat

    Joined:
    Mar 9, 2007
    Messages:
    32,636
    Likes Received:
    5,166
    Trophy Points:
    202
    Location:
    Phoenix


    So.....Steve Berthiaume the chucklehead Diamondbacks announcer is going to interview Coyotes players?

    Hey Z is still in town:
     
    kbay likes this.
  8. Mosby

    Mosby Howl On

    Joined:
    Feb 16, 2012
    Messages:
    11,879
    Likes Received:
    2,905
    Trophy Points:
    156
    Location:
    Toronto
    Was kinda hoping they'd limit Kachina Saturdays to guys who actually wore the Kachina, but who doesn't like Z?
     
    Sthlmyote and kbay like this.
  9. Bondurant

    Bondurant Registered User

    Joined:
    Jul 4, 2012
    Messages:
    1,201
    Likes Received:
    333
    Trophy Points:
    94
    Location:
    Phoenix, Arizona
    It's the best NHL jersey. No reason to limit it to Saturday games. Rock it all season.
     
  10. RemoAZ

    RemoAZ We suck AGAIN!

    Joined:
    Mar 30, 2010
    Messages:
    6,430
    Likes Received:
    1,390
    Trophy Points:
    109
    Hopefully the white one too. I'm ready to go with both.
     
  11. ducky

    ducky Registered User

    Joined:
    Apr 12, 2002
    Messages:
    8,565
    Likes Received:
    1,094
    Trophy Points:
    184
    Gender:
    Male
    Occupation:
    Renewable energy
    Location:
    BC
    Wish the kachina jersey went with the mask instead if the whole coyote but they are pretty sweet.
     
  12. Dolemite

    Dolemite The one...the only... Sponsor

    Joined:
    May 4, 2004
    Messages:
    40,527
    Likes Received:
    298
    Trophy Points:
    154
    Location:
    Washington DC
    Home Page:
    You all know (well older posters) how I’ve complained at the Coyotes terminal incompetence in marketing the team over the years (it was horrible).

    It’s a start but they have yet to show they have their finger on the pulse of the fan base. It’s not rocket science but for the previous regimes in the front office it sure looked that way.
     
    Ultra Mega Chychrun likes this.
  13. LuckyNumber11

    LuckyNumber11 Registered User

    Joined:
    Jun 10, 2015
    Messages:
    496
    Likes Received:
    53
    Trophy Points:
    36
    Location:
    Valley of the Sun
    Got to speak with their social media director, and over the last 3 years they've done a lot of what I'll call "cleaning out" of old marketing tactics. For example, they're going to be sticking with the "Our Pack" moniker for a few years as opposed to switching it up every year. Continuity, visibility, and monitoring what gets good reactions. The analytics behind social media interactions with teams is fascinating.
     
    CBJ goalie likes this.
  14. Dolemite

    Dolemite The one...the only... Sponsor

    Joined:
    May 4, 2004
    Messages:
    40,527
    Likes Received:
    298
    Trophy Points:
    154
    Location:
    Washington DC
    Home Page:
    Not everyone is gone. I almost lost my media credentials for doing on social media during games a few years back that they’re all doing now.
     

Share This Page

monitoring_string = "358c248ada348a047a4b9bb27a146148"