You're making something out of nothing imo, but you're entitled to your opinion.
The brand is damaged as far as it will go. The fans have spoken and Melnyk is forever the hated man in Ottawa regardless how things turn out. Fans will be forced to tolerate him to pull joy out of their hobby. I think everyone in the NHL office knows fans are cheering for Melnyk to be gone and he only has himself to blame for that part, do you really think an arena possibility push by Watson changes anything about public perception of the franchise and Melnyk? He will remain the owner, but it's not like there's room for him to be anything but a villain in Ottawa again. Yes, there were some real issues facing the Senators, but the only thing you control with handling tough circumstances in this world is your reaction, and quite frankly, his reaction to it was to have a public tantrum and issue threats against his own clientele after already being a villain in the community for numerous issues including driving away beloved figures like Alfie.