Labatt USA rolling out French Connection-themed beer cans

[Taro Tsujimoto]

- The Collect The Connection series will be featured in 12pk 24oz cans of Labatt Blue and Labatt Blue Light.

- There will be one player per box.

- Distribution will be primarily in New York State

- Market date is scheduled for Feb 1st 2012

http://beernews.org/2011/10/labatt-collect-the-connection-12-pack-update/

They should've used the Sabres' jersey designs that the French Connection actually wore, but otherwise they look really cool. Might have to pick up a case.

Click to read more...

 

[MaskedSonja]

I remember when (Pepsi?) a number of years ago did cans of the various Team Canada Jerseys for the Olympics-it was pretty cool-sounds very similar

 

[LadyStanley]

Mod note - discussion of quality/taste of beer is more appropriate in the Lounge than BOH.

 

[barneyg]

In all of my trips to/through Buffalo I've noticed how Labatt is pretty aggressive with advertising in Western NY, no this type of stunt makes sense.

 

[TheStranger]

In all of my trips to/through Buffalo I've noticed how Labatt is pretty aggressive with advertising in Western NY, no this type of stunt makes sense.

Also was a large "Labatt Blue" advert during the MSG broadcast tonight

 

[Mwd711]

In all of my trips to/through Buffalo I've noticed how Labatt is pretty aggressive with advertising in Western NY, no this type of stunt makes sense.

Labatt USA is based in Buffalo. It's one of the most popular beers there. It holds a Top 5 market share in WNY.

Those look very cool. Better than my RC Cola Penguins can from last year

 

[Kimota]

Niiiiiiiiiiiiice!

 

[tarheelhockey]

That's awesome. I would absolutely buy these if they were available locally.