I think that it's giving them too much credit to suggest that they've "figured it out," that they're "pacing themselves" or that it's done "intentionally." They've most certainly figured out how to win in the post-season, but I think that what they haven't figured out is how to translate such success to the regular season. Sure, they're going to say that the regular season doesn't matter to them, especially when they're very average during it, but I'm certain that, privately, they would love and prefer to be a top team in the regular season, like Chicago, as well... or, at least, a lot better than they have been. Some teams spend years struggling to figure out how to translate regular season success into the post-season. LA has the opposite problem: they struggle to translate post-season success into the regular season. I view their regular season averageness as one of the few glaring weaknesses that they have and have yet to solve, not as part of some strategy. As I said, suggesting the latter is giving them too much credit, IMO.
One of these days (perhaps even this year), I suspect that this annual playing with fire is going to burn them--they're either going to miss the playoffs or exit in round 1 or 2 to a top team (thanks partly to that team's home ice advantage)--and they're going to be shocked. They might learn to take the regular season a bit more seriously after that. Coasting and then flicking the switch is only acceptable until, eventually, you flick it and the light fails to come on when you desperately need it to.