Music: How come nobody knows of Loreen?

[Chimpradamus]

I think it has come to a point to ask this question of "global" music, manipulated and dominated by big US corporations. Because if they didn't dominate the top 10 trash pop hits of the day in basically every country, you would've heard of this angel almost a decade ago.

Her name is Loreen, she's half Swede/ Moroccan. She has the best from both singing cultures and her technique is sublime. She has all the vibrato, she can linger, she has overtones for days, she has the nasal tones, power beyond most - and she has that desert wailing to mix into all of it.

Well, this is how she won Eurovision 2012 nine years ago (I picked a presentation later because then she just goes for it):


You want provocative stuff? Well...


You want slower killer album songs? Well...


You want a slow killer live? Well...
https://www.youtube.com/watch?v=jqA_gRMYgA0

She's awesome and she basically obiliterates most music transmitted today, including the big names.

Oh, you want a cover? Well, how about "You're the voice?":
https://www.youtube.com/watch?v=wSclEgy75Qg

Click to read more...

 

[Rpenny]

does nothing for me

 

[tarheelhockey]

I mean, you kind of wrote the answer into the question.

She's a phenomenal singer, that's not the issue. But if she's playing on Swedish and Moroccan cultural cues, it makes perfect sense that she'd win Eurovision and barely make a ripple in North America. Music is culture, people are going to react most strongly to music that riffs on their own cultural touchpoints.

Even the name "Loreen" isn't very marketable from a North American perspective. It's similar to "Lorraine" which sounds old-fashioned without being retro-cool.

 

[Mikeaveli]

Most of the videos you posted have hundreds of thousands to millions of views, that's pretty good right? Not every artist has to be an international superstar.

 

[KallioWeHardlyKnewYe]

This sounds like the title of a 1970s Italian giallo.

 

[Eye of Ra]

Im wondering the same about BOB HUND

 

[gswift]

IMO, Snoh Aalegra > Loreen

 

[PANARIN BREAD FAN]

regarding loreen:

-it's not just about talent, which is obvious that she does possess. there are other variables that she would have to work on maybe to cross over to america. image and maybe a name change for starters.

-the most important reason is not working with a well renowned producer. if anyone that wants to make it in pop music a big time music producer has to want to work with that artist. someone like greg kurstin or max martin could easily and instantly get someone right near the very top.

 

[Hockeyfrilla]

Except that Eurovision win and melodifestivalen Loreen has not a big career.

the top 10 trash pop hits

Probably written and produced by swedes hehe

Watch This is pop - episode 3 stockholm syndrome on Netflix.

IMO, Snoh Aalegra > Loreen

Very good artist, now 2x grammy nominated.

 

[Xelebes]

It would be interesting if she ever teams up with skweee producers if she wants to do the Swedish-language rnb thing.